Wii attach rate is increasing, says Nintendo UK

By Patrick Garratt

Nintendo UK GM David Yarnton has said that the British Wii’s attach rate is on the up, but hasn’t back up the claim with figures.

“We are still very early into the life-cycle but even so we are seeing the attach rate increasing all the time,” he said. “As we bring new users to video games we are increasing future potential and as new product is released that provides innovation and appeals to everyone, we will see that attach rate grow further.”

Microsoft recently claimed a record attach rate for Xbox 360 in the US, with Nintendo US countering that during December 2007 the company had seen more software sold per console than ever before.