Gearbox does in-game ad deal with Double Fusion

By Patrick Garratt

According to this, upcoming Gearbox titles are going to have in-game ads supplied by Double Fusion. The developer’s currently working on Brothers In Arms: Hell’s Highway, Borderlands and the movie licensed Aliens: Colonial Marines. We’re not sure how Burger King marketing’s going to fit into 1940s France, but we’re sure they’ll find a way.