By Patrick Garratt
In an interview with Conde Nast Portfolio, Activision boss Bobby Kotick has said that EA’s consumes the souls of the studios it… consumes. Activision, obviously, does nothing of the sort.
“It’s about really being considerate of the culture in the game studios that Activision buys,” Kotick said, talking of the secret being the firms success.
“That’s the biggest difference between us and any of our competitors. We built a model that celebrates entrepreneurial, opportunistic, independent values. It’s almost the opposite of Electronic Arts, which has commoditized development. It did a very good job of taking the soul out of a lot of the studios it acquired.”
Don’t mince your words, Bobby. Say what you mean. Read the rest through the link.
Comments
Post a Comment