Infogrames may drop its name in favour of “Atari”

By Patrick Garratt

Infogrames boss David Gardner has told GamesIndustry.biz that the name “Infrogrames” may be ditched in favour of “Atari”.

“I’d like to consider that, I think that would be the final mark of the transformation from Infogrames to Atari,” he said. “We have a new board of directors, a new management team that’s less than a year old – so yes, it’s really continuing.

“We like to think of Infogrames, instead of being the tired, old company, we like to think of it as the best-funded, best-branded, most energetic start-up in the history of computer gaming.”

Plenty more through the link, including quotes from everyone’s favourite games warrior, Phil Harrison.