EA communications head Jeff Brown has told GamesIndustry that Activision and Vivendi’s decision to leave ESA is down to a lack of strong management.
“I think having [Activision and Vivendi] pull out of the ESA reflects an unfortunate lack of leadership,” he said.
“They’re a big company and we feel that when you’re a big company you’ve got a responsibility to consumers to work on policy issues which are very, very important to consumers. And the best way to do that is with an industry consensus. That’s the way it’s been done with the ESA in the US, and with ELSPA in the UK.”
Brown added that EA was not reconsidering its position on ESA membership, but urged the organisation to make a strong case to remaining members for their ongoing participation.
“There’s always tensions inside these organisations, but for the most part it works,” he insisted. “So it was sad to see them step away from that responsibility. We hope that others don’t do that, but I think that the onus is on the ESA to prove that membership in it is good for the company and good for consumers. And I think we’re going to see the ESA redouble its efforts to prove that.”
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