Sega Rally ran into “brick wall” of Halo 3 and FIFA

By Patrick Garratt

Speaking to MCV, Sega UK managing director Alan Pritchard that Sega Rally performed badly at retail because releasing it in October last year meant it ran “into a brick wall at retail that was FIFA and Halo 3”.

He added: “Sega Rally reviewed well and won a BAFTA but didn’t resonate with customers.

“But now we’re really starting to get going on 360 and PS3. Vikings and Condemned 2 have done well, Iron Man is performing in line with expectations.

“There is much more to come on those formats, when arguably we had under-performed a little as a next-gen publisher until now.”

More through the link.