Midway to focus on Eastern Europe this year

By Patrick Garratt

Speaking to MCV, Midway’s international EVP Martin Spiess has said that Eastern Europe is to become a key focus for the publisher’s growth this year.

“One of our main strategic goals moving forward is to improve the ‘quality of sales’, which by definition is the ratio between sell-in and sell-through,” he said.

“In order to achieve that, we’re ramping up our marketing efforts drastically. We’re also working hard to further improve our footprint in PAL territories, particularly Eastern European markets.”

Drastic footprints. Go Midway.