No UK 360 price cut for “many, many years in the future”

By Patrick Garratt

Speaking to Videogamer, 360 UK boss Stephen McGill’s indicated that the pricing of Microsoft’s console in Britain has bottomed out.

“We’re a great price now,” he said.

“I’m not dropping the price for many, many years in the future I would suspect.”

He added: “I’m not going to speculate where [the price] might go in five or ten years time, whatever.

“But we’ve obviously just reduced the price and that’s because we can pass the costs reductions we have straight on to consumers. That’s the right thing to do, obviously from a business point of view it helps it sell even more.”

More through there.