Xbox 360 passes 7 million sales in Europe, in “fantastic place” against PS3

By Patrick Garratt

According to this MCV piece, Xbox 360 has passed the 7 million sales mark in Europe.

The machine has sold 2 million European units since June, thanks, said Microsoft, to the price cut and blanket marketing.

“We’re in a position now where we’ve sold over seven million consoles in EMEA, which puts us in a fantastic place versus PlayStation 3,” said Xbox Europe marketing boss David Gosen.

“It’s the combination of elements that put us ain a fantastically strong position. We have 360 degrees of entertainment. At the moment, momentum is fantastic, we’ve got real traction in all European markets.

“When you look at what we’ve got coming, just in the next three or four weeks, that gives us the confidence that this will be the best ever Christmas in the history of Xbox.”