Xbox is a “top Microsoft moment,” says Time

By Patrick Garratt

Time has named Xbox as a “top Microsoft moment,” lauding the firm for making the machine desirable for “gamers all over America.”

“Gates built buzz for the Xbox for over a year before unveiling the console at the Consumer Electronics Show in Las Vegas in January 2001,” said Time.

“By the holiday shopping season, gamers all over America wanted them, launching a three-way battle for video-game dominance between the Xbox, Sony’s PlayStation 2 and the Nintendo GameCube.

“More than 1,000 people lined up in Times Square to snag the first Xboxes at midnight on Nov. 15. Microsoft had a $500 million marketing budget for the game platform.”

More through there. Thanks, CVG.