EA takes ASA heat for misleading on Tiger Wii graphics

By Patrick Garratt

EA’s been rebuked by the British Advertising Standards Agency for using Xbox 360 graphics in a Tiger Wood commercial for Wii.

The ad featured a Wiimote playing over 360 footage of the game.

Why? EA said the Wii version didn’t look good enough.

“They explained that Wii footage would not be of broadcast quality, and the originating agency had thought it preferable to use the Xbox footage, which was closer to broadcast definition, than to ‘up the resolution’ of Wii footage to broadcast quality,” said the ASA.

The ad will not be shown again.

For the full ASA ruling, hit this.