DivX not happy with third party 360 support

By Mike

Jérôme Vashist-Rota, founder and VP creative, brand and community of DivX, has said the the company is having a “hard time” with Microsoft over its use of third party DivX support in Xbox 360.

“When it comes to DivX branding, we have had a hard time with Microsoft. Obviously we would love for some sort of partnership to happen,” said Vashist-Rota to TechRadar.

“Currently, Microsoft does support DivX, which is fantastic, but the company has brought in some third-party support for the Xbox 360, and we are not very happy with that.”

“It’s all about branding,” Rota concludes. “And branding can work both ways, so it is not just us losing out with the Xbox 360’s lack of official certification.”

More through the link.

By Mike Bowden