NPD – Consumers prefer boxed games

By Patrick Garratt

Speaking at DICE in Las Vegas today, NPD analyst Anita Frazier said that some 75 percent of gamers say they prefer a boxed product, and 58 percent had never downloaded a game.

But out of those who have downloaded a game, 77 percent said it was just as good as a retail box, she added.

The NPD perennial number-cruncher went on to say that 65 percent of surveyed gamers said they would be more likely to purchase a digital product if it were 10 percent less than retail.

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