EEDAR: The Lost and Damned to generate $40 million in revenue

By Patrick Garratt

EEDAR analyst Jesse Divnich has predicted that GTA IV DLC The Lost and Damned will bring in some $40 million in revenue.

Currently, Divnich guessed, the content is selling at a 6:1 ratio of download to retail, a gap the analyst expects “to grow even larger as digitally distributed games don’t have to succumb to retail pressures and loss of shelf space/visibility.

“Long-term, we expect Lost and Damned to produce up to $40 million in total worldwide revenue. We expect the original title, Grand Theft Auto IV to produce over $800 million in worldwide revenue throughout its lifetime.”

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