Sony says self-publishers should start marketing games early on

By Stephany Nunneley

Sony’s developer relations manager has said that self-publishers should start marketing games early on, even before the game is finished.

Speaking with GI.biz during GDC, Chris Eden admitted that the first self-published titles for PSN had little to no marketing and suffered as a result.

“One thing we’ve learnt with the first batch of self-published titles is that marketing has often been overlooked,” said Eden.

“Too many developers have got into the mentality of, ‘We’ll finish the game, and then we’ll start the marketing.’ That is way too late.

“You really need to start your marketing efforts at the minimum of two months out from release.

Using the PlayStation Blog as an example, Eden said that it has become “wildly popular,” accumulating over 1.3 million page views per week with 40,000 users subscribed to its RSS feeds.

“Consumers love being able to interact with developers,” he said.

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