Analyst expects Wii price cut, July NPD numbers lowest since launch

By Stephany Nunneley

Broadpoint AmTech analyst Ben Schachter has weighed in on yesterday’s NPD results for July, and has pointed out that Wii hardware sales are the lowest ever since its launch in November 2006.

To counter this, Schachter says Wii needs a price cut, and it is expected soon.

“Although Wii Sports Resort sold well, it appears to have offered little lift to Wii hardware sales, increasing the probability in our view that Nintendo must lower the price soon (we expect a September cut),” stated Schachter.

According to the NPD figures, Wii sold 252,000 units in the US during July.

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