SCEE boss Andrew House has said to the FT that the price-cut the PlayStation 3 recieved last week in Cologne at GamesCom isn’t down to “a reaction to current market conditions”.
“We are aware that consumers are watching their euros and pounds more carefully than before and it may make a price reduction have potentially even more impact. But it would not be fair to say this is a reaction to current market conditions,” admitted House.
House also didn’t rule out a possible link-up with social website, Facebook. This comes as an Xbox 360 version of the popular socialising website, announced at E3, is due before Christmas.
“The goal is to move from a traditional short, toy-based life cycle to a longer, consumer electronics life cycle. The network allows us to give customers a better sense of value and continuous improvement.”
More through the link.
Comments
Post a Comment