KFC is working on a new and highly controversial ad campaign where women at various college campuses have been paid $500 to wear sweat pants that advertise the “double down” meal right on the butt.
All that fried chicken will definitely add some junk to the trunk so why not advertise it to the world?
Many are protesting the ad campaign, calling it objectifying and degrading to women, though more people should recognize the genius of the strategy. I mean, where else are most people looking when walking around a college campus? People’s faces?
What’s funny is the “double down” meal is made up of two pieces of bacon, two slices of monterey jack and pepper jack cheese sandwiched between two chicken filets. Even though there is no bun in the meal, wouldn’t you agree that buns are a large part of the equation?
To those that oppose the strategy, KFC spokesman Rick Maynard has a response. According to the article in USA Today, Maynard states that they're using the same strategy that some apparel companies and sororities have used in the past. “Pink” and “Juicy Couture” are prime examples. We’ve all seen girls with the word “Juicy” in large print on their rear end… and that’s less degrading than a KFC advertisement?
Another reason for the new, edgy strategy is a serious drop in sales at KFC. Additionally, a recently discovered statistic helped influence a change in public image… A large portion of the key demographic doesn’t know who Colonel Sanders is… What do you think? Anyone know the Colonel? Will ads across the butts of America help get you into KFC?
Using sexual nuances as a form of advertising in the food industry may not be common, but it surely isn’t a new thing… Could KFC become the next Hooters? Instead of Kentucky Fried Chicken, it could be Kentucky Fried Cheeks.
Should KFC also start taking advantage of other forms of sexual advertising? Maybe they could pay college girls to wear revealing shirts that advertise chicken breasts?
Whether you think it’s right or wrong, the ad campaign is stirring conversation. And for all you men out there, what happens when you’re staring at a girl’s ass and the first thing that pops into your head is a chicken sandwich? Or even Colonel Sanders? That’s a scary thought…
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