Call of Duty: Black Ops sold 5.6 million copies in 24 hours. I'ma let you finish, but that makes Black Ops the biggest entertainment launch of all time!
Black Ops broke the Modern Warfare 2 record of 4.7 million.
Activision places the total one-day sales figure at $360 million.
To put things in perspective Microsoft best seller Halo: Reach brought in around $200 million at launch, selling around 3 million copies.
The current record-holder for a global film release is Harry Potter and the Half-Blood Prince that took in $394 million, but that was over the course of a FULL week.
Now Harry Potter fans don't need to get their panties in a wad... their precious final Harry Potter book still maintains the literary record, selling 8.3 million copies in the US in its first 24 hours, but in all fairness the book didn't cost $60 a pop, and you can't use the book to blow up your friends online.
That means that Black Ops is the biggest first-day pop culture opening thingie ever.
It doesn't hurt that Call of Duty has the benefit of being available across multiple gaming platforms. Let's just hope those Call of Duty Xbox Live servers don't crash as people crowd in for a chance to shoot at total strangers.
Nobody was more shocked that Xbox marketing exec. Aaron Greenberg who was quoted saying that NOTHING released this year would match up to Halo: Reach. He even went so far as to say that not even Black Ops would break their Halo record.
Well, everybody makes mistakes.
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