Zynga’s first public quarterly financial report saw the casual publisher incur heavy losses, but an increased user base.
For the quarter ending December 31, Zynga reported revenue of $311 million, resulting in a loss of $435 million. Although revenues posted show a year-on-year increase of close to $1 million, losses were almost ten times that of the same period of 2010.
Over the whole year, Zynga drew revenues of $1,140 million, but again had an overall loss, of $404,316 million.
The casual gaming company did have some good news to share from the fourth quarter, gathering 300,000 new monthly unique payers, a 13% increase resulting in a total of 2.9 million. As analysts predicted, Zynga’s losses suggest each one came at a high price.
Zynga also noted a a 13% increase in daily average users to 54 million, a 23% increase in monthly average users to 240 million, and a 38% increase in monthly unique users to 158 million.
The publisher claimed to hold the top five most-played games on Facebook, one of which is CastleVille, which managed to gather 7 million DAUs in two weeks, and three of the top ten grossing games on iOS.
Comments
Post a Comment