Remember the internet phenomenon that was "KONY 2012"? Of course you do; it just happened. (And if you don't remember, put down the bong and pick up a newspaper.) Jason Russell, one of the masterminds behind the whole thing, suffered a mental breakdown shortly after it went viral; he was caught spankin' and screamin' in San Diego and was subsequently hospitalized for "reactive psychosis." But why did he lose his mind? In honor of the fact that the (no doubt thrilling) conclusion to the KONY saga will be dropping this Thursday, let's ask ourselves that very question:
Spam Scam
He realized that the 100 million hits Invisible Children’s “KONY 2012” video got were all from the same Russian spam bot.
Martyr Much?
He was crushed under the weight of the world (and his own desire to jaggoff). After all, it’s a long, hard road to justice for all those Invisible Children!
KONY Kardashian
The whole point of the KONY 2012 campaign was to get Ugandan madman Joseph Kony famous - the plan backfired, however, when Kony got famous enough to score a development deal with the Kardashians.
Drunk and Disorderly
Jedidiah Jenkins, Director of Ideology (whatever that means) for Invisible Children, was similarly shamed for creating a video where he joked about stealing the charity’s money whilst drinking from a Smirnoff bottle full of water. Jason, however, was the one who drank that entire bottle of vodka before Ol’ Jeb filled ‘er back up with H20. And then he partied. HARD.
Broken Glass, Broken Psyches
He felt deep shame for gallivanting around wearing hipster glasses that didn't actually have prescription lenses in them. LET HIS SELF-AWARENESS BE A LESSON TO ALL VISIBLE CHILDREN (and by “children,” I mean hipsters).
Meme Me Later, Skater
He got wicked jealous of all the Photoshop-related attention folks paid to Kony and desperately wanted a meme of his very own.
The “Greatest” Generation?
He met some old dude on the street who told him he had never heard of the internet and lost his mind trying to process the concept.
What else could have made Jay-Bo flip the hell out? Let us know in the comments, or tell me on Twitter!
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