UFC license acquired by EA Sports

By Brenna Hillier

President Dana White took the stage at EA’s E3 2012 press conference to announce the transition of UFC’s license form THQ to EA Sports. “This is a great day for EA Sports but also a great day for fight fans,” he said. EA has signed a multi-games, multi-year exclusivity deal with UFC. THQ parted with the license for an undisclosed cash sum.

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