Sleeping Dogs sales aren’t “poor,” original projections “exceedingly high,” says Square

By Stephany Nunneley

Sleeping Dogs sales have not been “poor”, according to Square Enix President, Yoichi Wada, who clarified the “sluggish” comments he made regarding the title back in October.

Speaking during a financial briefing this week, Wada said the firm may have had unreasonably high expectations for the game, as titles such as Sleeping Dogs tends to sell better over time in the west. In Japan, lifetimes sales are usually hit within one or two months on the market.

“At the announcement of forecast revisions last week, we talked about Sleeping Dogs as an example of a Western title that started out slow, which seemed to provoke misunderstandings that it was suffering poor sales,” Wada said.

“Let me clarify that SD is an exceptionally remarkable title that came with very high expectations and aggressive sales targets for the First Six-Month Period. Our goal might have been exceedingly high, which is what we see here in the difference in actual versus forecast sales.

“I am confident that SD would grow to be one of our ten strong IPs, and I am very optimistic for great results in lifetime sales. Just to reiterate, we expected greater revenues from SD in the First Six-Month Period, and what we are seeing now is simply the difference between actual and aggressive projections.”

Thanks, Siliconera.