Apple adds new “Pay Once and Play” category to the App Store

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By Sherif Saed

Apple has added a new category to the App Store specifically to promote games and applications with no in-app purchases.

apple pay once and play cat

Pay Once and Play is new category that’s recently been added to the UK’s App Store on iOS. The descriptor reads “great games with no in-app purchases,” and it’s doing just that.

Under the new category, you will find Recent Releases, Blockbuster Games, and App Store Originals. Prices vary per section, to offer a wide variety of content.

This follows Apple’s decision last year to remove the word “free” from apps with microtransactions.

Thanks, MacStories.

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