Bethesda says it wanted the Fallout 4 reveal to be much more than just your standard game announcement, which tends to promise more details at a later date.
Plus, the team working on Fallout 4 was confident enough to have the game announced just five months from release, according to VP of marketing and PR Pete Hines.
Many game companies, as Games Radar notes, announce a game quite early in order to generate buzz. Sometimes a year or two out. Fallout 4 is mere months away from release, which is a short span of time to generate excitement in the video game industry.
“We felt like we could,” Hines told Games Radar. “If we didn’t feel like that was enough time to generate the excitement that we expected and the interest that we wanted, then we would have announced it earlier. So part of it is because we felt like it was a big enough title that we could get away with it.”
Hines also said it was more “fun” to announce the release date alongside the first trailer, instead of mailing out a press release with a link to a trailer.
Plus, the team is also “pretty close to being done” with development, which is great news for fans who seem to fret over a possible game delay.
Fallout 4 will be released on November 10 for PC, PlayStation 4 and Xbox One.
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