The Sims boss Lucy Bradshaw exits EA after 23 years

By Stephany Nunneley

EA has announced Maxis boss Lucy Bradshaw, who took over for Maxis studio co-founder Will Wright in 2009, has left the firm.

Along with her departure, Maxis will now operate under EA’s mobile label. Sims Studio head Rachel Franklin will take over Maxis for Bradshaw.

“Through 23 years with our company, Lucy has brought an incredible passion for games and our player community,” said CEO Adam Wilson in a statement.

“I want to thank Lucy for her dedication to EA, her contributions to Maxis, and the creative spirit she infused in every one of her teams and projects. We wish her the best as she takes on her next adventure.”

Maxis will continue to work on The Sims 4 and other projects.

Thanks, GI.biz.

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