Analyst: Reviews are the “least important factor” to gamers

By Stephany Nunneley

A Cowen Group survey has revealed that game reviews are the “least important factor” to consumers when deciding on which title to purchase.

Instead, according to analyst Doug Creutz, gamers rely mainly on word of mouth and publishers should stop focusing on scoring a high review.

“We believe that while Metacritic scores may be correlated to game quality and word of mouth, and thus somewhat predictive of title performance, they are unlikely in and of themselves to drive or undermine the success of a game.

“We note this, in part, because of persistent rumors that some game developers have been jawboning game reviewers into giving their games higher critical review scores. We believe the publishers are better served by spending their time on the development process than by grade-grubbing after the fact.”

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